The question is: “What does it really cost to make a $100 bottle of designer perfume?”
The breakdown of the costs for a $100 bottle of designer perfume, according to the dailyfinance.com website, are as follows:
- Bottle $6
- Packaging $4
- Marketing $8
- Sales Commission $6
- Licensing Fee $4
- Manufacturers Overhead $15
- Manufacturers Profit $15
- Retailer’s Margin $40
- Perfume $2
The cost of the liquid inside the bottle is backed up by two of the world’s most renowned perfumers Dominique Ropion* and Anne Flipo* in an article that appeared in a French magazine Le Nouvel Observateur where they say that the value of the fragrance concentrate in a €100 bottle of perfume is between €1 – €1.50.
As with all things in life there are people that are prepared to pay for the “real thing” but obviously the question we must ask the next time we stand at a perfume counter in one of the big departmental stores is “Do I really want to pay a R1000 for a bottle of perfume of which only 2% or R20 is for the liquid inside?”
We do however, understand that a bottle of perfume is not just about one thing but rather a combination of sensory experiences starting with a beautiful and enduring fragrance and ending with the luxurious beauty of the bottle.
It is for this reason that all smell-alike fine fragrances sold by the Fine Fragrance Collection are captured in a modern, frosted glass bottle, presented in a beautiful hand crafted gift tube and are dosed at a much higher concentration levels than that of the originals. This allows you, the consumer, an opportunity to buy a fine fragrance that will last up to 30% longer than the original, at an affordable price whilst still enjoying all the sensory benefits of owning a beautiful bottle of perfume.
So the real question is not “Why are our smell-alike fine fragrances so cheap?” it is “Why are the original designer perfumes so expensive?”
Hope this offers some food… sorry smell for thought!
The Price of Luxury Perfume
$150 for $1.50 Worth of Perfumeme – Los Angeles Times
Celebrity Perfume Cost Breakdown – Daily Finance
The Truth About the Scent Industry – Daily Mail
The Cost to Make a Smartphone Compared to a Fragrance – Go Business
*Dominque Ropion and Anne Flipo are responsible for some of our modern day fine fragrance classics such as:
- Givenchy’s Amarige
- Paco Rabanne’s Lady Million
- Ralph Lauren’s Safari
- Givenchy’s Ysatis
- Paco Rabanne’s Invictus
- Thierry Mugler’s Alien
- Cacharel’s Amor Amor
And many others.
For more information on them please visit: Now Smell This